The Problem

eBay is one of the largest and most competitive online marketplaces for all kinds of products. When it comes to those sold by the unit, weight, length, volume etc eBay's size can become a problem. With thousands of listings returned for many common products it is impossible to find the one that is the best value.

eBay features a cost per unit measure on some listings but we have found it to be wrong a lot. Many listings are what eBay calls 'mult variant', meaning that the single listing contains variations of the product and one of these is often the quantity being sold. Each variation of quantity will have a different cost per unit and there is no way to find out what that is on eBay unless you click on every listing and check every variation on offer. Sorting by price therefore doesn't work either as there are often variations for sample sizes which may be cheap but their cost per unit is very high.

What We Do

After becoming frustrated with the problem of being unable to sort on price per unit in eBay we decided to build a solution. We check eBay regularly for a range of popular products and our unique software assesses each listing. We extract the quantity on offer from all listings and their variations, calculate the cost per unit and display the listings on our site sorted by cost per unit.

Here are the best price per kilo bargains for 00 flour currently available. We try to feature different brands and quantities where we can. Obviously bulk quantities are often the cheapest so we will include the lowest price per unit for smaller quantities where available as we understand that not everyone wants to buy a year's supply!

• Shipton Mill Italian 00 White Flour 25kg Sack Bread Pasta Flour at £1.35 per kilo



• il Molino Chiavazza Pizza Base Type '00' Soft Wheat Pizza Flour 25kg at £1.36 per kilo



• Caputo Pizzeria, Soft Wheat Flour TYPE "00" - 1kg (Pack of 3) at £3.66 per kilo

To see the full table of eBay listings sorted by price per unit please click here.

If there's a product you'd like to see on our site please contact us on our Instagram account and we will look into it.

Quality, Origin, and Uses:

00 flour, renowned for its fine texture and versatility, has become a staple in the kitchens of both professional chefs and home bakers. Originating from Italy, this flour is finely milled from durum wheat, resulting in a powdery consistency that sets it apart from other types. The "00" classification refers to the fineness of the grind.

Historically, 00 flour has been associated with traditional Italian pasta and pizza making. Its fine texture and high protein content make it ideal for producing pasta with a silky smoothness and pizzas with a delicate, yet crispy crust. Over time, its use has expanded to various baked goods, earning its place as a favorite among culinary enthusiasts. I particularly love using it to make focaccia and to avoid keeping multiple types of flour I have replaced all my plain flour with 00 flour.

Properties and Correct Usage:

One of the defining features of 00 flour is its low gluten content, which contributes to a softer and more delicate texture in finished products. This makes it particularly suitable for recipes where a tender crumb is desired, such as pastries, cakes, and certain types of bread. Its fine grind also facilitates better absorption of liquids, resulting in a smoother dough.

When using 00 flour in recipes, it's essential to consider its characteristics. Due to its lower gluten levels, it may not provide the structure needed in certain bread recipes that rely on a strong gluten network. However, for recipes that benefit from a lighter texture, like thin-crust pizzas or delicate pastries, 00 flour shines.

Choosing 00 Flour Over Other Types:

The choice of 00 flour over other types often comes down to the desired outcome in the final product. Its fine texture and lower gluten content make it a preferred option for dishes where a tender and delicate texture is crucial. While all-purpose flour is more commonly found in many kitchens, those seeking an authentic Italian touch or aiming for specific textures in their baked goods turn to 00 flour.

Reputable Producers:

Several reputable producers have mastered the art of crafting high-quality 00 flour. One such notable name is Caputo, an Italian brand with a rich history dating back to the 1920s. Their dedication to traditional milling techniques and sourcing premium durum wheat has earned them a place of distinction among chefs and home cooks alike.

The journey into the world of 00 flour reveals a culinary gem with a rich history and a range of applications. Its fine texture, low gluten content, and versatility make it a prized ingredient for crafting a variety of delectable dishes. Whether you're creating handmade pasta, artisanal pizzas, or delicate pastries, the choice of 00 flour elevates the culinary experience to new heights.